To promote the DP&W movie on social, we wanted to find a crossroads for the comic and film fans alike. At the same time we discovered that IG was beta-testing 20-frame carousels, just 4 frames short of a full second of animation. With that, we knew we found our crossroads and Doodlepool was brought to life: a reimagining of iconic film moments portrayed through Doodlepool's eyes.

Experimenting with social UI was fun, but even better was bringing fans back to their childhood—doodling in notebooks, flipping pages, and discovering a love for animation, comics, or film.

2025 Webby Nominated​​​

---> Creative Direction, Storyboarding + Illustration