THE OREO
DOOMSDAY VAULT
Oreo @ 360i
I was recruited to work on the Oreo Doomsday Vault with The Community to aid in building out the campaign around the creation of the vault. I had the privledge to art direct the shoot for the ration kits while also creating any supporting assets on social.
PRESS: Adweek, MusebyClio, Adage, Hypebeast, Food and Wine, Nerdist
---> Art Direction + Design
Product Photography of Oreo Emergency Ration Kit
Social Assets
CCO: Frank Cartagena
CCO: Menno Kluin
Design Direction: Brian Gartside
Art Direction: Leigh Stolatz
Copy Writing: Dan Freeda
Sr Producer: Adrienne Darnell
Photography: Josh Dickinson
Film Production: The Community
AWARDS
Adweek Readers Choice Ad of the Year - 2020
Andy Award - 2021
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Idea + Craft
One Show, Best Of Discipline, Social Media - 2021
Clio - 2021
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Branded Entertainment & Content — Silver
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Design: Packaging — Bronze
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Experience/Activation: Events — Silver
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Experience/Activation: Guerilla — Silver
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OOH — Silver
Muse Creative Awards - 2021
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Advertising, Other — Gold
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Branded Content, Social — Platinum
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Experiential & Immersive, OOH — Platinum
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Integrated Marketing, Social Media — Platinum
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Marketing & Promotional, Other — Platinum
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Outdoor Advertising, Other — Platinum
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Social Media, Ad Campaign — Platinum
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Social Media, Humor — Gold
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Social Media, Other — Silver
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Typography, Packing/Product — Gold
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Video, Social Media – Platinum
Shorty Award, Best Use of Twitter - 2021