TRULY,
SPONSORED

Truly Hard Seltzer @  360i

Truly asked for a fall product shoot, but that quickly evolved to a campaign that aimed to turn real fans into stars through a Truly Sponsorship. We recruited fans from the NY area, had a photoshoot + did a full social take-over. We worked with Geoff Levy on a shoot that focused on real moments among the fans, not posed or photo-ready. The end goal was to celebrate the people beyond the brand and have the world get to know them as they truly are.
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---> Art Direction, Design + Animation